Gourmet Coffee, Fundraising, & Gifts - all roasted fresh to order! Cumberland Valley Coffee - P.O. Box 801 - Greenbrier, Tennessee 37073 Contact us at 615-308-0640 or 615-557-5925 Cumberland Valley Coffee 2010 1.  Always buy your beans from a roaster who has the freshest roasted coffees.  (At Cumberland Valley Coffee we never roast until you order to ensure your coffee is the best it can be!) 2.  For optimal taste, grind your own coffee just before it is brewed.  The flavor of your coffee will start to deteriorate within 24 hours of grinding. 3.  Store your coffee in a cool, dark place, preferably in an air tight container.  Don’t freeze coffee as this can add unwanted moisture and diminished quality. 4.  Only order as much whole bean coffee as you can consume in a two week period to guarantee freshness. There are many terms used to describe roast levels:  Italian, Continental, American, Cinnamon, etc.  At Cumberland Valley Coffee we prefer the old, some would say archaic, way of referring to roast levels - City, Full City, & Vienna roasts and the levels in between. Different varieties of coffee are at their best at different roast levels.  For instance, a Sumatran might reach it’s most desirable state at a Full City plus or Vienna roast while some Costa Rican coffees are happier at a City to City plus roast. The lighter roasts tend to preserve the special qualities that differentiate varieties and growing areas.  A lighter roast can also reveal any flaws.  Dark roasts generally lend themselves to a more roast specific taste, in other words, with darker roasts it’s more about the roast level and less about the variety as far as taste goes.  Also darker roasted coffees have a lower caffeine content (the longer you roast the more oils burn off).